David Pendleton

DPhil, CPsychol, AFBPsS, Hon FRCGP


David is Professor in Leadership at Henley Business School. He is an Associate Fellow of the British Psychological Society, of Oxford University’s Saïd Business School. Educated at Nottingham and Oxford Universities, David is a Chartered Psychologist with over 30 years’ experience of working to develop the effectiveness of individuals, teams and organisations.

David, a co-founder of the Edgecumbe Group, has worked in most organisational sectors and on five continents. He specialises in the assessment and development of leaders and leadership.

David’s ideas have been captured in several books of which two are particularly well-known. In the field of leadership, he has most recently published, with Prof Adrian Furnham of UCL, Leadership: all you need to know (first published by Palgrave Macmillan 2012, second edition 2016). In this book he describes the evolution of the Primary Colours ® Model of Leadership, its four propositions and their relevance to the leadership of 21st century organisations.

Earlier in his career, in the field of medical communication, he published The Consultation jointly with Theo Schofield, Peter Tate and Peter Havelock (first published by Oxford University Press in 1983, all new edition published 2003).

This book won the 2011 Lynn Payer Award of the American Academy on Communication in Healthcare and is often cited as the source of a task based approach to consulting with patients and of the eponymous ‘Pendleton Rules’ for feedback. In the field of healthcare, David is an experienced consultant. He was made an Honorary Fellow of the Royal College of General Practitioners in 1997 and is now a member of their Trustee Board.

For more information or to contact David, please visit our contact page.